Islamic Communication Strategy in Gus Idham's Da’wah: Interpreting the Values of the Quran as a Foundation for Persuasion

Abstract

Islamic communication in da'wah is a persuasive approach that prioritizes ethics, politeness, and wisdom in delivering messages. It fosters understanding and respect, making Islamic teachings more accessible. Gus Idham, a well-known preacher, effectively applies Islamic communication strategies by using clear, relatable language and interactive dialogue. His approach ensures that messages resonate with audiences while maintaining ethical and spiritual values. This study analyzes Islamic communication strategies in Gus Idham’s Da’wah, focusing on Quranic values as the foundation for persuasion. Using critical discourse analysis of Da’wah from digital platforms, the research explores how language and rhetorical techniques enhance audience engagement. Findings show that Gus Idham’s Da’wah align with Leech’s (2014) politeness maxims, emphasizing virtue, respect, and persuasive communication. His approach fosters harmony and open dialogue, making da’wah more effective and widely accepted.