Digital Marketing Media Development at Nutrihub Lampung

Authors

  • Yoga Permana Master Program in Management, University of Lampung, Bandar Lampung
  • Reza Realita Master Program in Management, University of Lampung, Bandar Lampung
  • Rizki Okti Ariani Master Program in Management, University of Lampung, Bandar Lampung
  • Niken Purbasari Master Program in Management, University of Lampung, Bandar Lampung
  • Andreas Pujian S Master Program in Management, University of Lampung, Bandar Lampung
  • Sanjaya Bangun Master Program in Management, University of Lampung, Bandar Lampung
  • Yuniarti Fihartini Master Program in Management, University of Lampung, Bandar Lampung
https://doi.org/10.54012/devotion.v1i3.114
Abstract views: 250


PDF downloads: 266


Keywords:

Co-working space, Community, Promotion, Interaction, Landing Page

Abstract

This community service is related to digitizing transformation in co-working spaces where the output is in the form of a prototype landing page design for UMKM Nutrihub Lampung. Nutrihub Lampung is a co-working space that is a new concept of a place to work for independent workers. In this service activity, the stages of making landing pages, landing page designs, and the implementation process are explained. The service was carried out at Nutrihub Lampung by collecting data through observation and Focus Group Discussion. The data is processed through analysis, design, implementation and drawing conclusions. The results of this service are expected to increase interaction with the community on a wider scope and are expected to increase additional turnover for business owners. Easy access to flexible and dynamic work support facilities/facilities and semi-formal, communal, and collaborative work environments are the main attraction for co-working space users. The shift to technology-based jobs is increasing the demand for affordable, flexible and dynamic workplaces. 

References

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. CV. Alfabeta.

Karyani, E., Geraldina, I., & Grace Haque, M. (2021). Transformasi Digital dan Industri Halal: Studi Kasus pada Produsen Besar dan UMKM. JPM Wikrama Parahita, 5(2), 139– 148.

Priyatama, N., & Abidin, M. R. (2021). Perancangan Desain Prototipe Website UMKM Tata Rupa di Surabaya. Jurnal Barik, 1(3), 100– 112.

Dimas, N., Dewi, I., Latiefa, Z., Rosanto, A., & Amin, S. (2021). Perancangan Website sebagai Media Digital Marketing untuk Mendorong Pemasaran UMKM. Jurnal Bina Desa, 3(3), 176–180.

Schuermann, M. (2013). Coworking Space: A Potent Business Model for Plug ‘n Play and Indie Workers. epubli GmbH.

Gandini, A. (2016). The Reputation Economy: Understanding Knowledge Work in Digital Society (1st ed.). Palgrave Macmillan.

Rifkin, J. (2011). The Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy, and the World. Palgrave Macmillan.

Dessler, G. (2014). Human Resource Management, Global Edition. Pearson Education.

Mediana, B. (2018). PressReader.com—Connecting People Through News. https://www.pressreader.com/indonesia/kom pas/20170509/282097751618486

Kelley, D., & Brown, T. (2018). An introduction to Design Thinking. Institute of Design at Stanford.

Downloads

Published

2022-12-30

How to Cite

Permana, Y., Realita, R. ., Ariani, R. O. ., Purbasari, N. ., Pujian S, A. ., Bangun, S. ., & Fihartini, Y. . (2022). Digital Marketing Media Development at Nutrihub Lampung. Devotion: Journal Corner of Community Service, 1(3), 105–114. https://doi.org/10.54012/devotion.v1i3.114

Issue

Section

Articles